Ad Campaigns
Freedom Rice Bran Oil highlights health benefits in new campaign
Mumbai: In the journey towards healthier living, choosing the right cooking oil can significantly impact well-being. Freedom Rice Bran Oil, rich in oryzanol, reduces bad cholesterol (LDL) while maintaining good cholesterol (HDL), making it a heart-healthy choice. Its balanced fatty acid profile, with equal polyunsaturated (PUFA) and monounsaturated (MUFA) fats, supports cardiovascular health.
With a high smoke point of approximately 232°C, rice bran oil suits various cooking methods, including frying, sautéing, and baking. Its neutral taste enhances the natural flavors of meals without breaking down at high heat.
At the International Conference on Rice Bran Oil (ICRBO) 2023, consultant nutritionist, Dr Rohini Sharma said, “Rice Bran Oil is very good for day to day cooking. It is a very healthy oil and more people should know the benefits of using the Rice Bran Oil. Rice Bran Oil has a balanced fatty profile with PUFA and MUFA in the ratio of 1:1, and very low saturated fatty acids. It is rich in nutraceuticals – Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants. Oryzanol present in Rice Bran Oil reduces Bad Cholesterol (LDL) and maintains Good Cholesterol (HDL). We all should shift towards making a healthier choice in our kitchen by switching to Rice bran oil.”
Nurture Health Solutions, registered dietitian and founder, Dr Sheryl Salis added, “We recommend people to use Rice Bran Oil, as it is Made in India and ideally suited to our Indian palate. The National Institution of Nutrition (NIN), ICMR, WHO, and several heart organisations have regularly promoted the use of Rice Bran Oil. In clinical practice, we are witnessing a lot of young people suffering from diabetes and heart diseases. We are constantly copying Western countries and are not focusing on our products like Rice bran oil.”
Freedom Rice Bran Oil’s campaign, ‘Cholesterol ki Safai ka Specialist’, emphasises its ability to manage cholesterol levels. Homemaker Saraswathi shared, “Using rice bran oil has transformed the way I cook. It adds a lightness to dishes that my family loves, and I feel confident knowing it supports their overall health. The oil’s ability to create a crisp, light texture in fried foods allows me to prepare comforting meals without compromising on nutrition.”
Freedom Rice Bran Oil’s senior vice president – sales & marketing, P Chandra Shekhara Reddy said, “More than just a cooking essential, Freedom Rice Bran Oil has become a trusted ally for health-conscious consumers. With over 10,000 ppm of oryzanol, we are dedicated to providing a product that supports both taste and wellness. Our focus on quality and nutrition empowers consumers to make informed choices, contributing to a healthier and more vibrant lifestyle.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
