Ad Campaigns
Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign
Mumbai: Freedom Healthy Cooking Oils in association with Seva Bharathi, Telangana organised a special campaign to create awareness about the upcoming ‘Run for a Girl Child’ on 11 February 2024 at Gachibowli Stadium by rolling out ‘Eat Healthy, Live Healthy’ canters to promote registrations for the event. Freedom Healthy Cooking Oils is actively involved in the annual initiative ‘Run for the Girl Child’, curated to promote education and well-being of young girls from the underprivileged sections of the society. The ‘Eat Healthy Live Healthy’ canters to inform people about the ‘Run for a Girl Child’ and spread awareness about the benefits of using Rice Bran Oil, were flagged off by Freedom Healthy Cooking Oils GM marketing Chetan Pimpalkhute along with his team and representatives from Seva Bharathi.
The ‘Eat Healthy, Live Healthy’ canter will go to different parts of the city to spread awareness about Freedom Healthy Cooking Oils present ‘The Run for a Girl Child’ and encourage more and more people to get associated with the cause. Each runner registering for the event will help empower a girl child from the underprivileged sections of society with quality education, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. To encourage registrations for ‘Run for a Girl Child’ during the activity, people who register their names at the Freedom Oil canter will get a one-litre pouch of Freedom Rice Bran Oil worth of Rs 120 free.
According to Gemini Edibles and Fats India Ltd Sr VP – sales & marketing P Chandra Shekhara Reddy, “We are proud to associate with the 8th edition of ‘Run fora Girl Child’ an initiative by ‘Seva Bharathi’ to support with quality education, good health, and skill development for girls from the underprivileged segments of the community. We encourage people to eat healthy by cooking food in Freedom Rice Bran Oil, which is less oily and greasy with 10000 plus ppm oryzanol per 100ml to stay heart healthy and lead an active lifestyle. Supporting this run is an extension of our drive to encourage people to lead a healthy life. Running for a cause is the biggest motivation. Through this initiative we wish to encourage more and more people to register and contribute towards cause.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
