Brands
Versuni India launches dual-basket Air Fryer 3000 series with Varun Sharma
Mumbai: Versuni India has launched its latest kitchen innovation, the Dual-Basket Air Fryer 3000 Series in collaboration with actor and comedian Varun Sharma. The partnership aims to make cooking more accessible and enjoyable, showcasing the air fryer’s versatility and ease of use through a playful and relatable video featuring Varun Sharma.
In the video, Varun brings his signature humour and energy, sharing how the Dual-Basket Air Fryer has made cooking simpler for him. Known for his witty charm, Varun recounts his journey from rarely stepping into the kitchen to now enjoying the convenience and fun of preparing meals with the air fryer. As a self-proclaimed kitchen novice, Varun humorously shows how the air fryer’s dual-basket feature allows him to cook multiple dishes at once, making even the busiest schedules manageable.
Commenting on the collaboration, Versuni India Home Solutions Ltd’s chief marketing officer, Pooja Baid said, “We are thrilled to partner with Varun Sharma for a fun and versatile product like our Dual-Basket Air Fryer. His relatable charm and humour perfectly capture the essence of our brand, showcasing the ease and versatility this product brings to the kitchen. At Versuni India, we aim to simplify everyday cooking, and Varun’s authentic approach makes it clear that even the busiest individual and least experienced cooks can create effortless, healthy meals that taste just like mom’s homemade food. We’re confident this video will inspire more people to enjoy the convenience and joy of cooking with our latest innovation—and we’re sure consumers will love it as much as we enjoyed making it.”
In the video, Varun highlights the air fryer’s dual-basket design, which allows users to cook different meals or larger portions simultaneously. He demonstrates how the synchronised cooking feature ensures that dishes with varying cook times finish together, saving both time and effort. With 8 preset settings and Philips’ RapidAir Plus Technology, the air fryer guarantees perfectly cooked meals, making the kitchen a place of fun and convenience.
Philips first introduced air fryers to India in 2010, consistently leading with innovative cooking solutions. The Dual-Basket Air Fryer 3000 Series continues this tradition, offering a 9-litre capacity across two asymmetrical baskets, making it ideal for family meals. Its features include the TIME function, eight preset modes for popular dishes, and connectivity to the HomeID app for quick recipes, making it an ultimate tool for healthy, convenient cooking.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
