MAM
Fourth Dimension will manage sales for V6 news channel
MUMBAI: Newly launched Telugu news channel V6 has signed on Fourth Dimension Media Solutions to handle its revenue generation nationally.
Fourth Dimension Media Solutions is a media outsourcing specialist based out of Chennai.
Fourth Dimension CEO Bharath Viswanathan said, “We are associated with close to 300 brands as of now and aim to convert 40 to 50 per cent of these to V6. That is our immediate goal for the channel.”
Fourth Dimension has a task force of close to 25 people and will build an exclusive team for this account. A total of eight people will be on this new team wherein four will operate out of Chennai and handle the Chennai and Bangalore territory. Two each will operate out of Mumbai and Delhi and handle the respective territories.
Andhra Pradesh is chiefly skewed towards very high brand-consumption of products and services. Most of the FMCG products, telecom services and automobiles spend aggressively on television in this state.
Fourth Dimension Media Solutions also represents New Generation Media Corporation‘s Puthiya Thalaimurai group of magazines, the 24-hour Tamil news channel Puthiya Thalaimurai TV, and the English radio station Chennai Live.
