MAM
Fourth Dimension will manage sales for V6 news channel
MUMBAI: Newly launched Telugu news channel V6 has signed on Fourth Dimension Media Solutions to handle its revenue generation nationally.
Fourth Dimension Media Solutions is a media outsourcing specialist based out of Chennai.
Fourth Dimension CEO Bharath Viswanathan said, “We are associated with close to 300 brands as of now and aim to convert 40 to 50 per cent of these to V6. That is our immediate goal for the channel.”
Fourth Dimension has a task force of close to 25 people and will build an exclusive team for this account. A total of eight people will be on this new team wherein four will operate out of Chennai and handle the Chennai and Bangalore territory. Two each will operate out of Mumbai and Delhi and handle the respective territories.
Andhra Pradesh is chiefly skewed towards very high brand-consumption of products and services. Most of the FMCG products, telecom services and automobiles spend aggressively on television in this state.
Fourth Dimension Media Solutions also represents New Generation Media Corporation‘s Puthiya Thalaimurai group of magazines, the 24-hour Tamil news channel Puthiya Thalaimurai TV, and the English radio station Chennai Live.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
