MAM
Forevermark expresses love and gratitude this mother’s day
MUMBAI: Forevermark, the diamond brand from the De Beers Group, has always epitomised a mother’s love for her child as pure and everlasting, just like a Forevermark diamond. Currently, we are all facing unusual circumstances and the world needs to show extraordinary strength and kindness to get through it. This Mother’s Day, we are more than grateful to the women in our lives who have taught us resilience and love, which will help us overcome these times.
To express love and gratitude, this year, Forevermark is promoting its global ‘Live and Love’ campaign as an ode to the mothers who are beautiful, brilliant and strong. Through its campaign, the brand beautifully brings out the similarities between a mother and a diamond. Just as nature conceives a diamond deep within its folds and nurtures it for a billion years, a mother too undertakes a beautiful journey and imbibes values of resilience, courage, strength in one’s life. Moreover, just like diamonds, mothers too embody strength, preciousness and love that lasts forever. These facets are brilliantly captured and showcased on the brand’s digital platforms.
The brand believes that love is found, built and honoured in the little things that we do every day. Just like a mother knows her child inside out, we should make efforts too, from knowing her simple likes and dislikes to knowing things that affect her deeply. Whether it’s going for a long walk together, enjoying a meal out, watching a film or simply wishing goodnight. Love is found in each and every one of these moments. Therefore, it is essential that we make time from our hectic schedules to live these moments with our mothers. These seemingly insignificant things that we do every day build our forever moments which are to be embraced and cherished.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
