Ad Campaigns
FlowerAura unveils #YaadonKaBandhan campaign
Mumbai: FlowerAura, an online gifting platform, has announced the launch of its Rakhi campaign, #YaadonKaBandhan. The campaign, along with FlowerAura’s extensive new Rakhi collection available in over 30 plus countries, celebrates the enduring threads and unconditional sibling love. It beautifully highlights the cherished memories and strong bonds shared between siblings.
The campaign video features brother-sisters’ love beyond their day to day fight and showcases that the festival is more than a ritual; it’s a story woven with shared laughter, whispered secrets, playful squabbles, and heartfelt moments that define the unique sibling relationship.
FlowerAura co-founder Shrey Sehgal said, “We are pleased to present our #YaadonKaBandhan campaign, which honours the pure relationship between siblings and showcases our dedication to honour the priceless memories that they create together. At FlowerAura, our aim is to emphasise on the festival’s unique emotional depth and unconditional affection through our campaign and unique rakhi collection. Moreover, we are committed to nurturing every sibling connection with the utmost care and devotion.”
FlowerAura is dedicated to making Raksha Bandhan an unforgettable celebration of sibling love and cherished memories. Besides this, with same-day delivery service, FlowerAura caters to last-minute celebratory needs, delivering across 15,000 plus pin codes in India, ensuring no sibling bond remains uncelebrated. Each rakhi from the new collection such as Meenakari, Kundan, Precious Stones, and Mauli Rakhis, is handcrafted by local artisans to add a touch of traditional elegance, complete with limited edition packaging.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
