Ad Campaigns
FlowerAura unveils Father’s Day campaign #SayItToHim
Mumbai: FlowerAura, a prominent Flower, Cake & Gifting platform is delighted to unveil its heartfelt Father’s Day campaign #SayItToHim. The campaign celebrates the quiet yet powerful bond shared with fathers, a bond often beyond words. It encourages expressing emotions to your fathers through an array of thoughtfully curated flower and cake collections that highlight love and appreciation.
The exclusive Father’s Day collection consists of Nostalgia-inducing cakes, exclusively curated floral arrangements, personalized frames, gift combos, etc celebrating your Father’s unique personality.
FlowerAura co-founder Shrey Sehgal articulated the essence of this Father’s Day campaign. “We are happy to launch our Father’s Day campaign #SayItToHim. Our dads are the ones who can fix it all, our first heroes who make everything better with their unwavering support and wisdom. However, as we grow up, we often express less towards our fathers, letting these quiet moments speak for our love. This Father’s Day, we at FlowerAura want to help you change that with our #SayItToHim campaign. Express your affection and appreciation with our curated selection of flowers, cakes, and personalized gifts. Celebrate the quiet, powerful bond you share with a heartfelt gesture that words can’t quite capture. “
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
