Ad Campaigns
FlowerAura launches #FlowersForChange campaign to celebrate Pride month
Mumbai: FlowerAura, a leading online gifting platform, is excited to announce the launch of its “Flowers for Change” campaign to celebrate Pride Month. The campaign’s objective is to promote love, acceptance, and support for the LGBTQ+ community through meaningful actions. By melding the beauty of flowers with the message of diversity, FlowerAura aspires to cultivate a world where every gender is celebrated and every love story can flourish.
Through the #FlowersForChange campaign, FlowerAura is committed to making a real difference. FlowerAura will support an LGBTQ+ foundation for a good cause, providing direct support to the community’s ongoing fight for equality and acceptance. Moreover, the brand celebrates the progress toward a more inclusive society.
Speaking about the campaign launch, FlowerAura co-founder Shrey Sehgal said “We are thrilled to initiate the ‘FlowersForChange’ campaign this pride month. FlowerAura has always stood up against stereotypes and supported inclusivity in society through our campaigns. With this campaign, we aim to spread a message of love, acceptance, and support for the LGBTQ+ community. Moreover, the campaign supports the brand’s ideology of equality and kindness. For us, #FlowersForChange is more than a campaign as we believe every effort counts”
The campaign highlights the importance of representation and support and serves as a reminder that small actions can lead to significant changes. FlowerAura invites everyone to participate in the #FlowersForChange campaign and help spread the message of love and acceptance far and wide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
