MAM
Flipkart rolls out new campaign ‘FlipGirl’ to make product deliveries faster in India
Mumbai: India’s leading homegrown e-commerce platform, Flipkart, has rolled out a new campaign featuring bollywood actress Alia Bhatt in the avatar of a ‘FlipGirl’, as the ‘superhero’ protagonist, for the Indian shopper seeking a saviour to affirm their ‘wishlist’.
Conceptualized by McCann World Group, the campaign shows Alia Bhatt as ‘FlipGirl’ who comes to the rescue of millions of online patrons across the country.
The 360-degree campaign leverages a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.
Flipkart has strengthened its communication as a trusted e-commerce partner for millions of consumers across the country as it unveiled its promise of ‘Super products at super prices with super speed’ and the campaign communicates the same.
It also aims to communicate Flipkart’s commitment to democratizing e-commerce and premium brands, making them accessible through faster delivery across the country, establishing itself as the go-to destination for consumer needs. In a very fun way, the campaign brings forward the fact that products across categories, including mobiles and electronics, fashion & lifestyle, home accessories & beauty, are made available conveniently and delivered to customers’ doorsteps across the country.
Dressed in a cape with Flipkart’s signature blue and yellow colours, Alia, as a ‘FlipGirl’, has a sharp eye to avert any danger and help people in need. While saving them from dangers, she also saves the day by offering them advice to shop on Flipkart for ‘Super products at super prices with super speed’.
Talking about the new positioning, Flipkart vice-president marketing Dushyanth Jayanty said, “Since its inception, Flipkart has promised and delivered a great selection at fantastic value delivered at speed. And this has only gotten stronger. This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘FlipGirl’ embodies this for us, and Alia Bhatt’s fantastic skills have brought that to life. So next time, users do not have to compromise on selection or speed to get fantastic value – they can listen to FlipGirl and just shop on Flipkart!”
Adding to it, Flipkart senior vice president and head of supply chain Hemant Badri said, “Flipkart’s robust supply chain is established across the country where products are received from the seller and then packed & delivered safely to the customers. As the festive season kicks in, customers across the country are looking for a companion who can help them answer their need for fast delivery without compromising on product quality and selection. Our robust tech-enabled supply chain will ensure one-hour delivery to same-day delivery across pin codes, and the FlipGirl concept communicates that to millions of customers across the country.”
Alia Bhatt expressed, “Flipkart as a brand is very close to my heart. As an actor, it is important that our characters and stories reach the remotest parts of India. Similarly, Flipkart’s FlipGirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online. I am extremely delighted to portray FlipGirl with this unique ad campaign which helps people affirm their evolving shopping needs.”
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
