Ad Campaigns
Flipkart announces new ‘sale’ through hilarious TVF video
MUMBAI: In TVF’s From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.
In what follows, Jeetu asks for various gifts, each of which his father shoots down by giving mehengayi as an excuse and going on a rant about how Jeetu needs to start saving. Jeetu informs his father that Flipkart’s ‘Big Billion Day’ sale is around the corner and that for those few days they need not worry about ‘mehengayi.’
Bhatiaji agrees, but does Jeetu get a gift that would make him happy? This is Jeetu’s eighth video with Rao and their chemistry always cracks people up and this time it’s no different.
TVF and Flipkart’s ‘sale’ partnership has reached a milestone. For the third consecutive year TVF and Flipkart have partnered raising the bar for conversations around branded content partnership.
TVF’s Shreyansh Pandey shared, “The combination of the father-son characters and brand communication have always lent an interesting premise to the funny exchange between the duo – Rao and Kumar resulting in the most relatable and hilarious conversation.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
