Ad Campaigns
Flair Writing Industries Ltd launches “Bas Flair aur Kuch nahi” campaign with Ranveer Singh
Mumbai: Flair Writing Industries Ltd (FWIL), the largest player in the pens segment in India is proud to introduce its latest brand campaign, ‘Bas Flair Aur Kuch Nahi’ with the charismatic and infectious Bollywood superstar, Ranveer Singh. This creative and heartfelt campaign is designed to take you on a journey through time, rekindling the warmth and nostalgia associated with the art of writing.
In a fast-paced digital age, where technology often takes centre stage, Flair Writing Industries Ltd (FWIL) believes that there is a timeless charm to putting pen to paper. The brand has also dropped another TVC ‘Likh Ke Du Kya’ which highlights the unique feature of Flair Writometer, emphasizing its ability to write for a long duration showing Ranveer Singh in his signature high-spirited style as the brand Flair Writometer can write up to 10,000 meters.
Through these ads, FWIL is on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. ‘Bas Flair Aur Kuch Nahi’ is a celebration of the rich history of writing instruments and the personal narratives they hold,” said Flair Writing Industries Ltd director Mohit Rathod.
For decades, FWIL’s brands have commanded credibility in the market due to their emphasis on innovation and design, which has further driven brand recognition and customer loyalty. The latest TVC campaign lays an emphasis on their commitment to delivering quality writing instruments that understand the needs of their customers.
Bollywood superstar Ranveer Singh shared, “Flair Writing Industries Limited (FWIL)” is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with “Flair”, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings”.
The TVC captures Ranveer Singh in his signature style, showcasing the innovation, design and quality of Flair pens in various settings, from the boardroom to the classroom, and from the office to the studio.
FWIL exports it’s various product ranges to over 97 countries around the world as of 31 March 2023. It also specialises in the OEM business with clients, including major global brands. A dynamic sales team of 900 sales professionals, over 7750 distributors & over 3,15,000 retailers and wholesalers across India are relentlessly conquering new markets, helping FWIL achieve a solid pan-India presence. Innovative production facilities make Flair Writing Industries Ltd (FWIL) a company to have capacity to produce more than 200 crore pieces annually.
Flair Writing Industries Ltd’s extensive product range comprises of metal pens, ball pens, gel pens, fountain pens, roller pens, and stationery products such as correction pens, markers, hi-lighters, mechanical pencils and calculators. The company also has launched a creative range of products such as gel crayons, wax crayons, plastic crayons, watercolour pens, oil pastels, fineliners, erasers, sharpeners, geometry boxes, and much more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
