Brands
Five must-try herbal colors for a safe and joyous Holi celebration
Mumbai: As we eagerly await the arrival of Holi, the festival of colors, it’s crucial to prioritise safety and sustainability while reveling in the joyous festivities. This year, why not opt for herbal colors that not only add vibrancy to your celebrations but also promote environmental consciousness and skin safety? My Pooja Box presents a selection of five herbal colors that are not only safe but also reflect the rich traditions and essence of Holi.
1. Holi herbal orange gulal:
Made using a blend of herbs, flowers, edible materials, and fruit and vegetable extracts, this vibrant orange gulal from My Pooj Box is a must-try for Holi enthusiasts. With its natural ingredients, it ensures a safe and non-toxic coloring experience for everyone. Embrace the spirit of Holi with this traditional yet innovative herbal color.
2. Holi herbal purple gulal:
Delve into the regal hues of purple with this herbal gulal, crafted using a concoction of herbs, flowers, and organic extracts. Its rich and deep color adds a touch of elegance to your Holi celebrations while ensuring skin-friendly and eco-friendly festivities. Let the essence of nature infuse your joyous moments this Holi.
3. Holi herbal pink gulal:
Add a splash of pink to your festivities with this herbal gulal, meticulously crafted using natural ingredients like herbs, flowers, and fruit extracts. Its soft and soothing shade exudes warmth and positivity, creating an atmosphere of love and togetherness. Celebrate Holi in style while staying true to your commitment to sustainability.
4. Holi herbal blue gulal:
Dive into the tranquil hues of blue with this herbal gulal, formulated using herbs, flowers, and organic extracts. Its calming color evokes feelings of serenity and peace, enhancing the spiritual aspect of your Holi celebrations. With its gentle and non-toxic composition, it’s suitable for revelers of all ages.
5. Holi herbal yellow gulal:
Harness the radiant energy of the sun with this herbal gulal, infused with organic turmeric and natural fruit and vegetable extracts. The vibrant yellow hue symbolizes joy, prosperity, and new beginnings, making it an ideal choice for ushering in the spirit of Holi. Revel in the festivities with this skin-safe and environmentally friendly herbal color.
The demand for herbal colors is on the rise in the industry due to growing awareness about the harmful effects of chemical-based dyes on both health and the environment. Herbal colors, such as those offered by My Pooja Box, are made from natural ingredients like herbs, flowers, and fruit extracts, making them gentle and non-toxic. These colors benefit our skin by reducing the risk of allergies, irritation, and long-term damage associated with synthetic dyes. Embracing herbal colors ensures a safe and joyful Holi celebration while promoting sustainability and skin wellness.
By opting for these herbal colors from My Pooja Box, you not only ensure a safe and joyful Holi celebration but also contribute to the preservation of our environment and traditional heritage. Say goodbye to harmful chemicals and artificial dyes, and embrace the beauty of nature with these herbal colors. Let this Holi be a reflection of your commitment to health, sustainability, and cultural reverence. Happy Holi!
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
