MAM
FICCI MEBC south kicks off with star power
MUMBAI: Tamil Nadu’s media and entertainment industry took centre stage as deputy chief minister Udhayanidhi Stalin and cinematic legend Kamal Haasan inaugurated the FICCI MEBC South Conclave in Chennai. The two-day event, aimed at exploring the evolution of films, television, OTT, gaming, and digital media, saw an array of industry stalwarts mapping out the future of India’s creative economy.
Stalin unveiled plans for a state-of-the-art film city in Chennai spanning 152 acres. The ambitious project will feature cutting-edge post-production studios, animation and VFX facilities, virtual production tech, LED walls, and even a five-star hotel for industry professionals.
Further honouring Kalaignar’s (M. Karunanidhi) vision, Stalin announced that 90 acres near Kelambakkam, previously allocated for industry housing, would now be reinstated for its original purpose following a revised government order.
A highlight of the event was Haasan’s appointment as chairman of the FICCI Media and Entertainment Committee, south. Speaking at the conclave, Haasan emphasised the need for progressive regulations that integrate, rather than hinder, emerging technologies in cinema.
“Indian cinema is our cultural ambassador, and we need a long-term vision for it. Both state and central governments must frame policies that encourage technology adoption without stifling existing markets,” said Haasan. He also urged the Tamil Nadu government to reform entertainment tax policies, ensuring greater ease of doing business for filmmakers.
The conclave featured key insights from JioStar chairman of FICCI media and entertainment committee and CEO – entertainment Kevin Vaz, who celebrated south Indian cinema’s meteoric rise from regional to global prominence, thanks to blockbusters like RRR and KGF-2.
“With digital media’s rapid expansion, India is an ‘AND’ market where TV and digital will continue to coexist. The industry is primed for a global breakthrough,” Vaz stated.
The event will feature workshops, masterclasses, and exhibitions on key industry trends, including the global rise of Indian cinema, OTT and television’s transformation, and AI-driven innovations in broadcasting and music. With gaming, animation, and VFX booming, discussions will also focus on regulatory policies shaping the sector. PlayNext – Developer’s Day will spotlight India’s growing esports and interactive entertainment industry, reinforcing its leadership in AVGC-XR.
The inaugural session saw participation from Meta India’s Sandhya Devanathan, Warner Bros. Discovery’s Arjun Nohwar, FICCI Tamil Nadu State Council’s G.S.K. Velu, and a stellar line-up of media executives including Ashish Pherwani, Sanjay A. Wadhwa, Ankur Vaish, Krishnan Kutty, Ravikant Sabnavis, Munjal Shroff, Vaibhav Chavan, Jakes Bejoy, and Bejoy Arputharaj.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
