Ad Campaigns
Fevicol makes a banner that actually sticks
MUMBAI: No one pays attention to web banners anymore. So Fevicol, India’s leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively.
The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.
This effect was achieved by making videos that closely mimicked the ads viewers were used to watching every day, and deploying them as seemingly ordinary pre-roll ads on Youtube.
Ogilvy vice chairman and group chief creative officer Sonal Dabral notes that Ogilvy has a long history of creating memorable television commercials for Fevicol. “Stories that always leave you with a smile. So when it came to pre roll ads in the digital space we decided to say it in the same Fevicol voice. Quirky little ads that will leave you with a smile and a message that will remain stuck long after the ads are over. Like all Fevicol advertising, we hope the consumers will enjoy this campaign too and will have as much fun watching it as we had creating it,” he adds.
Pidilite Industries CMO Vivek Sharma mentions, “Fevicol is known for its innovations in product and marketing, especially it’s entertaining TVCs and activities. Continuing its tradition of innovation and targeting the young digital generation, Fevicol has devised these creative digital interventions with the aim of pleasantly surprising the consumer while giving its message of unbreakable bonds.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
