Brands
Femina salutes women achievers
MUMBAI: Femina, a leading women’s brand in the country, has always realised and celebrated the astounding prowess of women from different walks of life.
Femina Power List North 2017 felicitated nine winners namely, the gorgeous actress Kriti Sanon who made a smashing debut with Heropanti followed by the blockbuster movie Dilwale alongside Shah Rukh Khan, Riddhima Kapoor Sahni, a successful fashion and jewellery designer, Bhavana Reddy, an acclaimed Kuchipudi dancer, Neeti Palta, one of the few English stand-up comediennes, Karuna Nundy, supreme court lawyer and champion of women’s rights who helped draft the Womanifesto, Sharmistha Mukherjee, a Kathak exponent and daughter of Pranab Mukherjee, Lakshmi Rana, one of the best ever faces to have walked the Indian ramp, Namrata Joshipura, India’s leading designers and Tania Sachdev, Arjuna Awardee Grand Master who currently holds a world ranking of 43. She also holds the record of being the youngest to win a Gold Medal at an International event, the British Chess Championship, 1993.
Femina editor Tanya Chaitanya said, “Femina’s association with powerful women forms the core of the brand. Being the most widely read women’s brand in the country, we feel it is essential to honor and celebrate the undying spirit of women from all walks of life. We look forward to more such initiatives and keep up with the essence of the brand.
Sanon said, “I would like to dedicate this award to my parents.”
Sahni decided to take the reins of her career and create her own identity. She said, “I launched my own jewellery brand exactly a year ago from today. Throughout the journey, my mom (Neetu Kapoor) has been my biggest inspiration and my husband, a guiding force.”
Rana said, “Recognition of women power is the first step to building a healthy progressive society.”
Sharmistha Mukherjee said, “I believe if a person is passionate and has conviction, they can achieve anything.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
