MAM
FCB Kinnect appoints Priyanka Nair as national strategy director
Mumbai: Digital-first creative agency, FCB Kinnect, has appointed Priyanka Nair as national strategy director, furthering its commitment to pioneering a future where digital remains the cornerstone of brand communication strategy.
Priyanka moves from Ogilvy, where she was executive vice president – planning and strategy.
As our new national strategy director, Priyanka will spearhead the creation of transformative strategic solutions for our clients. With her profound expertise in deep thinking, she will enhance our digital capabilities, recognising their critical role as the foremost channel for brand development in the current market landscape.
Based out of the agency’s Mumbai office she will spearhead the planning teams across all three geographies – Delhi, Bengaluru, and Mumbai.
Under the guidance of Priyanka, the agency will also set up and run the transformation, expert alliances and knowledge verticals.
With over 15 years of experience, she was also associated with Creativeland Asia. Priyanka has worked closely with brands like Coca-Cola Nutrition, Minute Maid, Audi India and Tata Sky (now Tata Play), among others.
Her work has bagged various awards at the Cannes Lions, EFFIES India, EFFIES APAC and more.
On the appointment, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “Priyanka’s addition strengthens the strategic direction of our digital assets towards impactful marketing. Her expertise will bolster our brand building capabilities, further amplifying our dedication to using creativity as an economic multiplier.”
FCB Kinnect COO Chandni Shah added, “Since we already possess an integrated model blending media, tech, content, and creativity around business goals, Priyanka’s appointment will allow us to maximise our offerings, by continuing to support clients through crafting insight-driven strategies which will fuel business growth.”
“I am super thrilled to jump onto this exciting new journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some fun work, but also help add value to clients and maximise effectiveness for both business and brand,” said FCB Kinnect national strategy director Priyanka Nair on joining FCB Kinnect.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
