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Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

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Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.

IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.

Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.

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More than 35 per cent of all Father’s Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.

This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.

“We’ve seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers’ efforts to make Father’s Day a memorable celebration.”

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The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.

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MAM

Paramount set to acquire Warner Bros. Discovery in $81 billion deal

Shareholders back merger, combined entity could reshape streaming and studios.

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MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.

At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.

Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.

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Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.

But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.

The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.

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If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.

In an industry built on storytelling, this merger may well become its most consequential plot twist yet.

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