Ad Campaigns
Bakingo bakes up brownie points for ‘The Real OGs’ this Father’s Day
MUMBAI: Forget socks and soggy sentiment—this Father’s Day, Bakingo is going straight for the heart (and the sweet tooth) with its cheeky new campaign, ‘The Real OG’.
A tribute to the unsung superheroes who fix, fund, and forgive in equal measure, the collection serves up fatherhood in every flavour—strong, sweet, slightly nutty, and always unforgettable.
Top of the treat list is the Choco Raspberry Cake, a rich-meets-zingy creation that’s moody in the best way. For tropical types, the Mango Passion Fruit Bento Cake brings full sunshine energy. The brand’s big “aww” moment comes in a limited-edition brownie box spelling out “I Love U DAD”—nine gooey squares that say what words can’t. Also in the spotlight: cake popsicles in mango and hazelnut for the dad who deserves dessert with a wink.
The rest of Bakingo’s line-up is no less tempting—think jarcakes, tres leches, chocolate bombs and more, all prepped for same-day delivery.
“Our Father’s Day collection is a tribute to dads who may not always ask for recognition, but whose love, quirks, and quiet sacrifices deserve to be celebrated in the sweetest way possible,” said Bakingo co-founder Himanshu Chawla. “With this campaign, we wanted to go beyond clichés and honour the real, original moments of fatherhood, ones that often go unnoticed but never unfelt. From the classic dads to the cool, goofy, silent, and sentimental ones, this one’s for every version of Dad out there.”
So this Sunday, ditch the dad jokes and deliver dessert. Because being an OG isn’t about how old he is—it’s about how often he showed up, even when no one asked.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
