Ad Campaigns
Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign
MUMBAI: Oberoi Realty is tugging heartstrings this Father’s Day with a soulfully crafted campaign that celebrates the unsung moments between dads and their little champions. Titled “From the first game to the biggest win, Dads are there for it all”, the brand’s latest digital film is an ode to the quiet strength of fatherhood — and the spaces that make connection possible.
Shot using AI-generated visuals, the film paints a picture of everyday joy: sprints across sun-dappled lawns, carefree dips by the pool, and laughter echoing across basketball courts — all set within the serene, carefully designed enclaves of Oberoi Realty’s residential communities.
It’s not just bricks and landscaping. Each scene underscores how architecture can nurture emotion. Whether it’s open greens that welcome play, or lounges and shared courts that spark multigenerational bonding, Oberoi’s environments are more than backdrops — they’re facilitators of togetherness.
The film is accompanied by an original poem that strikes an emotional chord, elevating the campaign beyond nostalgia into a quiet meditation on presence and place. It’s a reminder that while love may be quiet, the right setting can make it resonate louder.
Speaking about the campaign, Oberoi Realty VP – brand marketing & corporate communication, Sarina Menezes said, “At Oberoi Realty, we believe the most powerful stories are those rooted in real human connections. This Father’s Day film, enhanced by AI and a heartfelt poetic narrative celebrates life’s simplest yet most cherished moments. From a playful game to a poolside chat, our communities are designed to nurture these shared experiences and create homes where lifelong memories are made.”
With this campaign, Oberoi Realty continues its streak of blending high-end living with heartfelt storytelling — a luxe love letter to fatherhood that lives across the brand’s social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
