Brands
Fastrack signs multi-year partnership with The Music Run
MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally. Fastrack has joined hands with Baseline Ventures, a leading sports marketing firm and promoters of The Music Run™ in India, to hold the event across multiple cities including Bangalore, Pune, Delhi, Hyderabad and Mumbai.
Fastrack has always shared synergy with the young millennials as the brand’s DNA has innately been in line with self-expression and excitement, which aligns perfectly with The Music Run™. Through this association, Fastrack looks to bring out what comes naturally to this generation – to create and share; thus being part of a full blown experiential event.
Titan Watches chief marketing officer Suparna Mitra stated: The event is a seamless blend of music and fitness, both of which are immensely popular amongst the youth. With this partnership, we will continue to make The Music Run go from strength to strength and we urge people to join in and be a part of this unique experience with Fastrack once again.”
“At Fastrack, we have always believed in giving the millennials what they want and go beyond conventional boundaries to do so. On the basis of the overwhelming response received for The Music Run™last year, this is the perfect platform to gather the millennials of India under one roof, giving them the experience of a lifetime. We look to create a sense of belonging by being the voice of the youth. Our partnership with The Music Run™ is an effort to celebrate this generation’s interest in fitness and their unquenchable thirst to have a good time,” stated Fastrack head of marketing Ayushman Chiranewala.
Baseline Ventures co-founder Vishal Jaison said: “Fastrack has been at the cutting edge of marketing trends over the last few years. We are happy that Fastrack has identified The Music Run™ as a platform that helps them connect with the two pillars of popular culture, fitness and entertainment. The Music Run™ will be expanding to multiple cities in the coming months, thus becoming the only pan India fitness and entertainment property.”
Created in 2014, The Music Run™ has been experienced by more than 180,000 participants in over 11 countries around the world. Set over 5 km, participants at The Music Run™walk, run or dance through five different zones that each represent a different genre of music – rock, pop, old school, hip hop and dance.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
