Brands
Attrangi appoints Apurv Singh as strategic consultant
MUMBAI: Attrangi is tightening its growth screws. The contemporary jewellery brand has brought in Apurv Singh as strategic consultant, signalling a shift towards sharper marketing discipline as its digital heft collides with an expanding physical footprint.
The appointment comes as Attrangi builds on a sizeable online following—more than 4 lakh followers across social platforms—while operating three experience centres in Mumbai, Chennai and Surat. The brand is now seeking structure as much as speed.
Singh brings over a decade of experience across performance marketing, analytics and brand scaling, working at the intersection of data and storytelling. His track record spans the TATA Group, across brands including Fastrack, Taneira, Titan and Tanishq, as well as Reliance Brands, where he supported premium and luxury labels such as Adidas India, Superdry, Hugo Boss and Hamleys. He has also worked with Godrej Properties and collaborated with platforms including Spotify India, Amazon India and Amazon UAE.
Beyond boardrooms, Singh commands an audience of his own. He has built a digital following of more than three lakh on Instagram, sharing insights on marketing and growth—an overlap that fits neatly with Attrangi’s digital-first ambitions.
His brief is advisory rather than operational. Singh will work closely with the founders on marketing direction, growth strategy and performance measurement, leaving execution to internal teams and partners.
“As we scale, clarity matters as much as creativity,” said Vidushi Jain, co-founder of Attrangi, pointing to the need to grow without diluting the brand’s design-led identity. Saloni Shah, co-founder, said Singh’s ability to balance numbers with narrative made him a natural fit at this stage.
For Singh, the appeal lies in intent. He cited the founders’ focus on disciplined, purpose-led growth and a clear long-term vision.
Attrangi, founded by Jain and Shah, blends Indian craftsmanship with contemporary design, offering jewellery that moves easily from statement pieces to everyday wear.
With structure now joining style, the brand is betting that measured growth can be just as bold.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
