Ad Campaigns
Eveready Lighting illuminates Durga Puja celebrations with spectacular marketing activations
Mumbai: Celebrated as one of the most vibrant and spectacular festivals in the country, Durga Puja offers a unique opportunity for brands to connect with consumers. In an endeavor to elevate the Durga Pujo fervor, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), celebrates the festive spirit with an array of innovative marketing activations across pandals in Kolkata by enhancing the joy of this season with its signature lighting products at various puja pandals, offering an illuminating experience like never before.
Setting the stage for a radiant Durga Puja, Eveready Lighting showcases its latest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata through innovative marketing activities. In a bid to captivate the consumers and engage the young and old alike, Eveready Lighting has initiated a series of innovative marketing activations across pandals such as Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club to name a few. Designed to promote Eveready’s Instacharge bulb category, the ‘human balloon activity’, at the Golf Green Puja, was one activity that garnered an overwhelming response, especially from children, thus highlighting the brand’s commitment to delivering lighting solutions that are not only reliable but also fun.
Additionally, Eveready Lighting’s lookwalker activities also have been lighting up key market areas in Kolkata, including Gariahat and New Market, and prominent malls such as City Center, Southcity, Acropolis, and Quest. These engaging activities, along with leaflet distribution, have further amplified the brand’s innovative lighting segment. In addition to this, the brand also had a huge drop-down with a LED section, where a captivating 20-second TV ad is running, ensuring that Eveready remains in the spotlight.
In addition to this, the introduction of selfie zones at various locations not only brightened up the festive spirit but also captivated the audience’s attention, reinforcing Eveready’s commitment to making the brand synonymous with quality and brilliance.
Speaking on the innovative marketing activations, senior vice president & business unit head – lighting & electricals Mohit Sharma said, “At Eveready Lighting, we constantly strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
