MAM
Etihad Airways announces partnership with Mumbai City FC
Mumbai: Etihad Airways has signed on to be the official front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season. The move demonstrates Etihad’s continued commitment to the Indian market and Mumbai City’s profile as one of the top-performing professional sports teams in India having won two Indian Super League titles and two Indian Super League Cups.
The deal, which is a record in Indian football in terms of duration, coincides with Etihad celebrating 20 years of flying to India and will see the Etihad Airways logo feature prominently on the front of shirt of Mumbai City FC’s first and youth team match shirts and training kits from the 2024-25 season.
The partnership builds upon the decades-long connection between the home countries of the two organisations and reinforces the shared values of teamwork and excellence. Both the club and airline aim to bring people together and give flight to ambition.
Mumbai City FC CEO Kandarp Chandra commented, “We are incredibly happy to bring Etihad on board as our Official Front of Shirt Sponsor. Their endorsement is a testament to the brand of football Mumbai City plays – one that is committed to performance and the pursuit of excellence on and off the field. Both Etihad and Mumbai City are proud to represent resilient global cities that balance tradition with modernity.”
Etihad Airways CEO Antonoaldo Neves said, “We strive to enrich our presence in the Indian market through relevant and meaningful partnerships, and we’re thrilled to welcome Mumbai City FC to the Etihad family. India continues to be a strategically important market for Etihad and we remain committed to serving the Indian community with convenient connections from 11 destinations across India to the Middle East, Europe and North America.”
Etihad will celebrate 20 years of flying to India this month, and from 1 September, Etihad’s A380 will be flying between Mumbai and Abu Dhabi to demonstrate its commitment to growth in India. Guests will have the chance to experience the iconic superjumbo on this popular route for four months.
The airline flies to 11 destinations across India, with flights to Mumbai four times per day, offering convenient connections to Abu Dhabi and onwards. In total, Etihad operates 175 flights per week between Abu Dhabi and India.
“Through our partnership with Mumbai City FC, we hope to bring joy to the football-loving community across Mumbai,” continued Neves.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
