Sports
Matix joins Mumbai City FC as associate partner
Alliance aims to boost youth fitness and India’s football ambitions
MUMBAI: In a move that blends boardroom vision with on-pitch ambition, Matix has announced an associate partnership with Mumbai City FC for the ISL 2025 to 26 season.
Promoted by Nishant Kanodia, Matix will feature as the Jersey Pendant sponsor on the club’s first team matchday kits. The brand will also enjoy a strong presence at the NMSA training facility and the Mumbai Football Arena, placing it at the heart of India’s top flight football action.
The collaboration signals a shared commitment to discipline, performance, and long-term value creation, both on and off the pitch. By aligning with one of the country’s most professional football platforms, Matix hopes to inspire young Indians to embrace sport, fitness, and teamwork as pathways to personal growth.
India’s premier football competition, the Indian Super League, operates under the governance of the All India Football Federation. Partnerships such as this play a vital role in nurturing high performance environments while expanding football’s footprint across the country.
Speaking on the partnership, Kanodia said football represents excellence and resilience, adding that supporting a professional club like Mumbai City FC reflects Matix’s belief in sport’s ability to inspire millions of young Indians to pursue healthier, more disciplined lifestyles.
Mumbai City FC CEO Kandarp Chandra, welcomed Matix to the club’s growing partner ecosystem, noting that the company’s long-term outlook aligns with the team’s ambition to consistently compete at the highest level and elevate Indian football’s global standing.
As Indian clubs continue to make their mark in continental competitions, the next step lies in nurturing homegrown talent capable of competing on the international stage. Matix believes that sustained investment in elite sporting platforms can help India strengthen its presence in global qualification pathways, from Olympic participation to future Fifa World Cup campaigns.
Beyond branding, the partnership will see Matix and Mumbai City FC engage fans through digital content, matchday activations, and initiatives designed to promote physical fitness and a responsible sporting culture.
Together, the two aim to champion a more aspirational and globally competitive football ecosystem in India, one goal at a time.




