Ad Campaigns
Entourage Films presents KitKat and Netflix ad campaign
Mumbai: Entourage Films is excited to announce a new ad campaign with the two iconic brands KitKat and Netflix. This creatively scripted collaboration showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.
Director Sharat Katariya, celebrated for his humor and exceptional storytelling, seamlessly blended the world of KitKat and Netflix into an engaging experience for the viewers. Starring Bollywood sensation Ayushmann Khurrana, the film takes viewers on a delightful journey in the Netflix world.
At the heart of the campaign is the theme of taking a break, a concept synonymous with KitKat’s brand identity. As Ayushmann, feels bored with repetitive roles on a movie set, he yearns for a break. The commercial cleverly highlights the idea that just like there’s a KitKat for everyone, there’s a Netflix show or movie for every mood.
Entourage Films executive producer Garima Arora shared: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”
This film shows the exciting potential when two major brands join forces to create something fresh and innovative. This collaboration between KitKat and Netflix is a masterful blend of humor, storytelling, and brand synergy. It invites viewers to pause, enjoy a KitKat, and immerse themselves in the endless entertainment options that Netflix offers. By combining the pleasures of a sweet treat and top-notch entertainment, the campaign creates a compelling message to unwind and enjoy a break.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
