MAM
EnKash launches “savings focused” campaign to boost growth for businesses
Mumbai: EnKash has announced the launch of its brand campaign and unveiled a new brand mascot, “chief savings officer,” a superhero CXO that enables businesses to save significantly by digitising manual processes and providing control and visibility using a DIY intuitive platform.
The “chief savings officer” is a two-month campaign that will run across various digital and social media channels to drive awareness. In the second phase, EnKash plans to launch a much broader campaign covering mass media that would focus on how businesses could optimise business spending to maximise value from their organisational spending by keeping costs under control.
The campaign is built around the insight that while businesses account for functions such as sales, finance, marketing, product and more, the function of savings is often missed.
Through this campaign, EnKash aims to reinforce its brand philosophy of facilitating transparency, decentralisation, and optimising spending for each of its clients. The brand mascot will also enable a better understanding of the multiple business expenses incurred, such as vendor payments, tax payments, rental, bill payments, employee related expenses, including but not just limited to travel, digital expenses related to process efficiencies, assessing and mitigating fraud risk, and the importance of real-time spend visibility by covering the entire spectrum of spends. Each of these is crucial to enabling savings through a well-controlled spending management system.
The “chief savings officer” is a personification of the benefits that organisations can leverage by adopting EnKash into their daily spend management process. Serving as a member of the chief experience officer suite, EnKash’s primary focus is on increasing efficiency, control, visibility, and overall transparency across all the various cash flows of the organisation to provide significant savings.
Speaking about the launch, Enkash co-founder Hemant Vishnoi said, “We see a significant rise in the demand for spend management solutions across small and medium-sized businesses. Our unique brand campaign endeavours to create a voice to enable “savings” across business value chains. Businesses lack focus on the savings aspect while making business expenditures. Therefore, EnKash looks to play the role of the “chief savings officer” by identifying inefficiencies and plugging the gap across various expenditures.”
He added, “Our current product suites include company cards, payable, receivable, and expense management solutions that are focused on bringing savings by cutting down on unnecessary spending and helping cut unnecessary man hours and days spent in reconciliation, reporting, and streamlined processes. Our long-term objective is to allow businesses to primarily focus on their growth and let EnKash truly be their “chief savings officer.””
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
