Brands
Elitehubs opens Pune’s first luxury PC showroom with at-home support
MUMBAI: Elitehubs has officially opened its doors in Pune with a premium, hands-on custom PC showroom experience a first-of-its-kind space in the city designed for gamers, content creators, and professionals seeking high-performance setups.
Unlike traditional IT stores, the Elitehubs showroom offers an immersive, luxury-style consultation space where customers can explore high-end components, get tailored PC recommendations, and customise their builds for gaming, editing, rendering, or development all under expert guidance.
What sets this launch apart is the industry-first three year at-home support for all custom PC purchases made in Pune. Customers no longer need to lug heavy machines for servicing Elitehubs sends technicians directly to their homes for repairs, diagnostics, warranty handling, and part replacements.
“Whether you’re building for VFX, animation, streaming, or AAA gaming our Pune showroom lets you experience power and precision before you buy,” said Elitehubs CEO Jai Desai. “We’re not just selling PCs; we’re offering a premium experience from consultation to long-term care.”
The store also doubles as a PC consultancy zone, where personalised assistance replaces generic pre-built sales pitches. Every build is optimised for individual needs, ensuring unmatched performance and value.
With India’s PC market on the rise particularly in high-performance and gaming categories Elitehubs’ Pune expansion lands at the perfect time.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
