Ad Campaigns
EKart to deliver Father’s Day hand-written letters
NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.
EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.
This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.
EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!
EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.
EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.
Log on to https://www.EKARTCourier.com. EKart Courier on social media:
Twitter: https://twitter.com/EKARTCourier/
Facebook: https://www.facebook.com/EKARTCourier/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
