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Eight Indian entries make it to the Design Lions shortlist
MUMBAI: A total of eight entries from India have made it to the Design Lions shortlist at Cannes Lions 2012, including six from the DDB Mudra Group.
BBH India and TBWA India have also found their entries shortlisted.
For DDB Mudra, Group, three shortlisted entries have come for automobile manufacturer Volkswagen, two for the Ministry of Tourism’s Incredible India campaign and one for its work on Geebees Food’s Coffee Gold brand.
TBWA has been shortlisted in the Logo Design sub category for its work titled Elephant Combs for MKV Household Products, while BBH’s Chaplin Chapters for Movies Now has been shortlisted in the Posters sub category.
DDB Mudra Group’s The Hinglish Project for the Incredible India initiative by the Ministry of Tourism has been shortlisted in two sub categories – Consumer Services and Design Typography.
The agency developed a typeface that would make Hindi less intimidating and more approachable and friendly so that tourists to the country find it easier to read road signs.
The fusion-font design allows the reader to discern the phonetic sound of a Hindi character by looking at the corresponding English alphabet superimposed on it. This helped Incredible India create a typeface for foreigners to familiarise themselves with native language. Its Moustache Gym (Volkswagen), Musical Jungle (Volkswagen)and Stay Alert – New York Blackout (Geebes Beverages) campaigns have been shortlisted in the Illustration sub category while Iconic (Volkswagen) has been shortlisted in the Poster sub category.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
