Brands
Ashutosh Dixit appointed brand director of Porsche India
Volkswagen group veteran returns from the Middle East to lead the luxury marque’s India operations
MUMBAI: Porsche India has named Ashutosh Dixit as brand director, effective immediately, placing a seasoned insider in charge of its strategy in one of the world’s most volatile luxury car markets.
Dixit brings 28 years of automotive experience across India, China and Europe, with nearly two decades inside the Volkswagen Group. Most recently, as market development director at Porsche Middle East and Africa, he helped shape strategy for India, experience that now comes full circle. His brief is to accelerate growth, sharpen brand positioning and deepen Porsche’s presence among India’s premium buyers.
He replaces Manolito Vujicic, who exits the group to pursue opportunities elsewhere.
“Ashutosh brings a deep understanding of both the Porsche brand and the Indian market,” said Manfred Bräunl, chief executive officer, Porsche Middle East and Africa. “His leadership experience across regions and functions makes him exceptionally well-positioned to guide Porsche India into its next phase. India continues to be an important market for us.”
Jan Bures, executive director, sales, marketing and digital, Škoda Auto Volkswagen India, said, “Ashutosh’s appointment marks an exciting chapter for Porsche in India. His proven ability to navigate diverse markets and lead with vision makes him the right person to drive our journey forward.”
The timing is deliberate. India’s luxury car segment is heating up, with global marques competing for share as affluent buyers trade up and demand sharper experiences. For Porsche, the task is not just growth, but precision, balancing exclusivity with expansion in a market that punishes missteps.
Škoda Auto Volkswagen India, headquartered in Pune, oversees six brands, Škoda, Volkswagen, Audi, Bentley, Lamborghini and Porsche, and runs two plants with a combined annual capacity of 315,000 units. The group crossed 2m locally produced vehicles in 2025 and continues to push localisation under its INDIA 2.0 strategy, even as it manages both combustion engines and electric vehicles.
For Dixit, the mandate is clear and the runway is short. India is no longer a side bet for luxury carmakers. It is the next battleground, and Porsche is accelerating.
