Ad Campaigns
EcoSoul Home launches “Bharat Ki Parties Ka Naya Partner” campaign
Mumbai: EcoSoul, an eco-friendly home essentials brand, is back with the launch of its innovative campaign with the tagline “Bharat Ki Parties Ka Naya Partner”. The aim behind the campaign is to redefine the way people celebrate festivities, emphasising a sustainable and eco-friendly approach.
The campaign showcases EcoSoul’s disposable party pack which is designed to make celebrations hassle-free and eco-conscious. The campaign further shows how party organisations now do not need to worry about the aftermath because EcoSoul’s disposable party pack ensures a convenient and stress-free post-party clean-up. Eco Soul’s products are crafted with a commitment to environmental responsibility. The party pack items are planet-safe, ensuring they can be easily composted, leaving behind no trace of waste.
EcoSoul the co-founder Dr. Rahul Singh said, “At EcoSoul, we believe that sustainable living should extend to every aspect of our lives, including celebrations. Our disposable party pack not only enhances your party experience but also aligns with our commitment to a greener and cleaner planet. Let’s celebrate responsibly and make every party an eco-friendly affair.”
And, with the new year festivities brimming around the corner, EcoSoul has highlighted, yet, another aspect of parties and gatherings, which is “Maid ki bhi Party”. Picking up on a simple yet impactful message, the campaign is meant to highlight that with EcoSoul’s Party pack, you can manage to be planet-safe and also ditch doing dishes later, thus giving our household help a well-deserving break.
The brand has enthusiastically promoted this campaign across its social media platforms and the brand encourages users to join the conversation using the following hashtags- #EcoSoul #EcoSoulHome #EcoSoulIndia #festiveseason #sustainability #EcoCutlery #GreenDining #SustainableLiving #EcoFriendlyKitchen #ReduceWaste #ReusableUtensils #EcoConsciousDining #ZeroWasteCutlery #PlasticFreeEating #GreenEatingHabits #EcoUtensils #EcoFriendlyDining #CutPlasticWaste #ConsciousConsumer #ReduceSingleUse #EcoFriendlyLifestyle #SustainableTableware #PlanetFriendlyCutlery. The brand encourages everyone to join the movement towards sustainable celebrations and share their eco-friendly party experiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
