Brands
EcoSoul Home brings sustainable essentials to quick commerce
MUMBAI: EcoSoul Home, the brand known for sustainable household essentials, has taken a green leap into India’s quick commerce ecosystem. Its products are now available on Blinkit, Zepto, Instamart and BigBasket, making eco-friendly living just a few clicks away for urban households.
The move comes as consumer awareness of non-toxic, planet-friendly home solutions continues to grow. To meet this rising demand, EcoSoul Home has expanded its product range, streamlined supply chains and strengthened distribution networks, ensuring that sustainable essentials are always within easy reach.
With over 1,000 SKUs spanning tableware, kitchenware, trash bags and home hygiene products, EcoSoul Home is tapping into India’s fast-evolving instant delivery landscape. Co-founder Rahul Singh said, “Quick commerce is changing the way India shops, and sustainability must move at the same pace. By making our products instantly available, we are helping consumers bring green choices into their daily routines.”
The platform expansion also aims to increase brand visibility, drive frequent purchases and make eco-conscious options available in both major cities and emerging urban centres. To keep up with growing demand, EcoSoul Home is boosting production, targeting domestic shoppers as well as international markets including the USA, UK, GCC and EU.
With this expansion, EcoSoul Home is putting sustainable living in the fast lane, proving that making planet-friendly choices can be just as easy and instant as any other household purchase.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
