Brands
eBay to add Skype phone link to listings
MUMBAI: After paying a whopping $2.6 billion to acquire Skype last year, eBay has announced its first major business plan: to integrate the internet tele-calling service with its customer feedback system.
Starting 19 June, sellers in 14 selected categories will be able to add a free “Skype Me” button to their listings. Potential buyers, who are looking for more information directly, can then communicate with the seller using voice, text chat, or both through the new facility.
How does this work? Sellers will be able to embed simple “Skype Me” icons alongside product listing to allow users to contact them using a new feature, “Ask a seller a question.” The feature is free and designed to allow people to answer quick questions before completing specific purchases. When a potential buyer clicks the “Skype Me” button on the Web page, buyers can instantly be put into contact with the seller via a web-based voice call, a text message, or both.
eBay’s North American auction business president Bill Cobb said in a statement that, the company was set to begin a trial programme on its U.S. site to evaluate how Skype can be used to connect sellers to buyers seeking product information before they buy. “Skype represents a tremendous opportunity for our sellers to connect even more closely with their buyers,” Cobb said.
Eyebrows were raised when eBay spent such a humungous amount to acquire Skype which had revenues less than $100 million. The recent move provides part of eBay’s strategy as it targets to double Skype’s revenues.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
