Ad Campaigns
eBay launches #LocalToGlobal Campaign
Mumbai: In line with our Hon’ble Prime Minister’s appeal to Indians to be self-reliant, eBay in India has launched #LocalToGLobal campaign to encourage Indian MSMEs to expand their businesses globally. #LocalToGlobal campaign is part of a larger narrative planned by the brand to showcase the cross-border e-commerce opportunity to homegrown businesses encouraging them to start selling globally.
The campaign was kickstarted by highlighting “India Se Duniya Tak” narrative with a series of specially curated creatives across its social media handles. The narrative revolves around eBay’s vision of taking Indian products beyond borders and to every nook and corner of the world by creatively accessorizing famous International landmarks with classic Indian elements.
As a part of the campaign, eBay has also created a video montage featuring sellers (especially MSMEs and artisans) who have established a global footprint by leveraging the platform. It is also focused on how these sellers feel empowered by eBay in fulfilling their global aspirations. The video ends with the call-to-action for Indian sellers to join forces with eBay to grow their businesses across the globe and fulfil their aspirations to be global entrepreneurs.
Commenting on the launch, Mr. Pavan Ponnappa, Head – Growth Categories, Shipping & Marketing at eBay said, “eBay has been at the forefront of fostering the culture of entrepreneurship in India. The #LocalToGlobal campaign aims to highlight the potential for Indian products, build awareness among Indian small and medium businesses of this opportunity and the role that the eBay marketplace can play in realizing this business opportunity. There has been a seismic shift in consumer behaviors in the wake of the COIVD 19 pandemic that is seeing growing demand for e-commerce across the globe and Indian MSMEs should capitalize on this by expanding their businesses, thus giving a much-needed push to the economy. We are glad that our marketing service provider Clevertize has been able to translate our vision into this precursor campaign and bring it alive in the most creative fashion”.
Mr. Sagar Nidavani, CEO, at Clevertize said, “What started as a small topical idea to support #VocalforLocal translated into a beautiful extension called #LocalToGlobal. If 21st century belongs to India, Export has to take the center stage. The campaign captured the imagination of the Indian sellers and got many of them to aspire to sell their products across 190 countries through eBay marketplace platforms. The campaign has reached more than 1 Million Indian Sellers already, with many of them expressing their interest to sell on eBay. This is a step towards establishing eBay as the preferred platform to export for Indian sellers”.
To view the video, click on the link:
YouTube: https://bit.ly/YT-eBay-Seller-Local-To-Global-Montage-Video
Facebook: https://bit.ly/FB-eBay-Seller-Local-To-Global-Montage-Video
Instagram: https://bit.ly/Insta-eBay-Seller-Local-To-GLobal-Montage-Video
LinkedIn: https://bit.ly/LinkedIn-eBay-Seller-Local-To-Global-Montage-Video
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
