Brands
Eatsure bites Into Jammu with a smart foodcourt feast
Rebel Foods launches first Kashmir outpost uniting 10 plus brands in 2000 sq ft digital dining space.
MUMBAI: Jammu just got a whole lot tastier and a whole lot smarter as Eatsure rolled out its inaugural smart foodcourt, proving that even the hills can now order biryani, burgers and Frosty without breaking a sweat. Rebel Foods, the self-proclaimed largest internet restaurant company on the planet, has planted its offline flag in Jammu & Kashmir for the very first time. The new Eatsure smart foodcourt, tucked inside Royal Nest Sapphire, spans roughly 2000 sq ft and becomes the brand’s sixth offline store across India.
What makes it “smart”? Diners skip the old-school queues entirely. Orders flow through self-service kiosks or the Eatsure app, with real-time updates flashing on digital screens or pinging straight to WhatsApp when the food’s hot and ready. One bill, multiple brands, zero hassle, the future of food courts has officially arrived in the winter capital.
Under one roof, more than 10 trusted names are now on tap, Behrouz Biryani, Faasos, Wendy’s, Sweet Truth, Lunchbox, The Good Bowl, Honest Bowl, Makhani Darbar, Dabba & Co and several others. Craving a global burger tour? Wendy’s is dishing up everything from Argentinian Chimichurri and Korean Buldak to classic American BBQ, Tandoori and Nacho flavours. Fancy a biryani-burger combo with dessert on the side? One transaction covers it all.
The space seats over 50 people, turning it into a natural hangout for families, friends or anyone who wants to graze across cuisines without playing musical tables.
Rebel Foods co-founder and global CEO Ankush Grover called Jammu a “perfect blend of culture, tradition and modernity” and described the launch as a natural next step. “The feedback on our delivery brands here has been incredibly positive,” he said. “This foodcourt brings unmatched convenience, variety and a fully digital-first experience to a rapidly growing market for organised food services.”
EatSure’s smart foodcourts have already won fans in Pune, Visakhapatnam, Nashik and beyond. With Jammu now on the map, the brand is clearly hungry to roll out the format to more tier-1 and tier-2 cities nationwide.
For locals, it’s simple, beloved global QSR flavours have finally come home and they arrive faster, fresher and with far less faff than before. Who knew a food court could feel this futuristic?
