Brands
Eatsure bites Into Jammu with a smart foodcourt feast
Rebel Foods launches first Kashmir outpost uniting 10 plus brands in 2000 sq ft digital dining space.
MUMBAI: Jammu just got a whole lot tastier and a whole lot smarter as Eatsure rolled out its inaugural smart foodcourt, proving that even the hills can now order biryani, burgers and Frosty without breaking a sweat. Rebel Foods, the self-proclaimed largest internet restaurant company on the planet, has planted its offline flag in Jammu & Kashmir for the very first time. The new Eatsure smart foodcourt, tucked inside Royal Nest Sapphire, spans roughly 2000 sq ft and becomes the brand’s sixth offline store across India.
What makes it “smart”? Diners skip the old-school queues entirely. Orders flow through self-service kiosks or the Eatsure app, with real-time updates flashing on digital screens or pinging straight to WhatsApp when the food’s hot and ready. One bill, multiple brands, zero hassle, the future of food courts has officially arrived in the winter capital.
Under one roof, more than 10 trusted names are now on tap, Behrouz Biryani, Faasos, Wendy’s, Sweet Truth, Lunchbox, The Good Bowl, Honest Bowl, Makhani Darbar, Dabba & Co and several others. Craving a global burger tour? Wendy’s is dishing up everything from Argentinian Chimichurri and Korean Buldak to classic American BBQ, Tandoori and Nacho flavours. Fancy a biryani-burger combo with dessert on the side? One transaction covers it all.
The space seats over 50 people, turning it into a natural hangout for families, friends or anyone who wants to graze across cuisines without playing musical tables.
Rebel Foods co-founder and global CEO Ankush Grover called Jammu a “perfect blend of culture, tradition and modernity” and described the launch as a natural next step. “The feedback on our delivery brands here has been incredibly positive,” he said. “This foodcourt brings unmatched convenience, variety and a fully digital-first experience to a rapidly growing market for organised food services.”
EatSure’s smart foodcourts have already won fans in Pune, Visakhapatnam, Nashik and beyond. With Jammu now on the map, the brand is clearly hungry to roll out the format to more tier-1 and tier-2 cities nationwide.
For locals, it’s simple, beloved global QSR flavours have finally come home and they arrive faster, fresher and with far less faff than before. Who knew a food court could feel this futuristic?
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
