Brands
DTDC joins Delhi Daredevils as official logistics partner for IPL 2018
MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its association as the official logistics partner with Delhi Daredevils (DD) team.
In its capacity, DTDC will deliver and oversee the entire back-end logistics operations for the team. The association leverages the brand with wider visibility in terms of its logo being visible on the lead trouser of the DD playing jersey.
Led by the ever-competitive Gautam Gambhir, and coached by Australian legend Ricky Ponting, this year’s DD squad comprises stalwarts such as Chris Morris, Glenn Maxwell, Amit Mishra, Naman Ojha, Colin Munro, apart from youngsters like Shreyas Iyer, Rishabh Pant and India’s young U-19 World Cup winning captain Prithvi Shaw.
DTDC executive director Abhishek Chakraborty says, “DTDC is looking forward to being a part of the Delhi Daredevils campaign as they look to end their silverware drought. The tournament is a celebration of the cricket-crazy spirit of Indians, and DTDC wanted to be a part of this celebration of the sport’s ultimate carnival. Furthermore, we aim to reach out to a wider customer base and strengthen our connection with the loyal fans of the team from the capital and its surrounding regions.”
Delhi Daredevil team CEO Hemant Dua adds, “We are happy to welcome DTDC on board the DD family. To have a top notch logistics partner is a crucial part of a successful team. With DTDC on board, we will have great support for all our movements during the season.”
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
