MAM
DriveX rides ahead with new CEO Devesh Taparia
MUMBAI: DriveX is revving up for its next big ride. The pre-owned two-wheeler brand has appointed Devesh Taparia as its new chief executive officer, signalling a fresh phase of technology-led growth, retail expansion and customer-focused innovation.
A mobility enthusiast with a flair for transformation, Taparia brings over a decade of leadership experience from Mahindra & Mahindra, Peugeot Motocycles and TVS Motor Company. At TVS, he spearheaded strategic initiatives across global markets, driving innovation and business transformation, qualities that make him a perfect fit for DriveX’s next lap of growth.
At the heart of his new mandate lies a clear goal, to make DriveX the most trusted tech-enabled mobility brand in India. Taparia will focus on scaling DriveX Direct, the company’s direct-to-customer model, and strengthening its omnichannel retail network across the country.
“Devesh joins DriveX at a defining moment in our journey,” said DriveX director on the board Sharad Mohan Mishra. “His deep understanding of mobility, technology and customer behaviour aligns perfectly with our mission to deliver trust, transparency and innovation.”
Expressing his excitement, Taparia said, “DriveX represents the future of pre-owned mobility, where intelligent technology, data insights and customer trust come together. I look forward to scaling our presence through DriveX Direct and next-generation retail experiences.”
With plans to boost its AI-driven operations, expand refurbishment centres and open new stores across key cities, DriveX is clearly in top gear, ready to steer India’s pre-owned two-wheeler market into a smarter, faster and more trusted future.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
