MAM
DriveX rides ahead with new CEO Devesh Taparia
MUMBAI: DriveX is revving up for its next big ride. The pre-owned two-wheeler brand has appointed Devesh Taparia as its new chief executive officer, signalling a fresh phase of technology-led growth, retail expansion and customer-focused innovation.
A mobility enthusiast with a flair for transformation, Taparia brings over a decade of leadership experience from Mahindra & Mahindra, Peugeot Motocycles and TVS Motor Company. At TVS, he spearheaded strategic initiatives across global markets, driving innovation and business transformation, qualities that make him a perfect fit for DriveX’s next lap of growth.
At the heart of his new mandate lies a clear goal, to make DriveX the most trusted tech-enabled mobility brand in India. Taparia will focus on scaling DriveX Direct, the company’s direct-to-customer model, and strengthening its omnichannel retail network across the country.
“Devesh joins DriveX at a defining moment in our journey,” said DriveX director on the board Sharad Mohan Mishra. “His deep understanding of mobility, technology and customer behaviour aligns perfectly with our mission to deliver trust, transparency and innovation.”
Expressing his excitement, Taparia said, “DriveX represents the future of pre-owned mobility, where intelligent technology, data insights and customer trust come together. I look forward to scaling our presence through DriveX Direct and next-generation retail experiences.”
With plans to boost its AI-driven operations, expand refurbishment centres and open new stores across key cities, DriveX is clearly in top gear, ready to steer India’s pre-owned two-wheeler market into a smarter, faster and more trusted future.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
