DriveX launches trust-focused campaign for Consumer Rights Day

MUMBAI: DriveX just wheeled out a trust triumph because on Consumer Rights Day, the real journey isn’t on two wheels; it’s the bond between rider and reliable ride. DriveX, India’s leading refurbished two-wheeler brand, unveiled a new brand campaign on World Consumer Rights Day 2026 that spotlights the everyday journeys of millions of commuters and the trust underpinning consumer-brand relationships. The heartfelt short film captures real-life moments across South Indian cities: students dashing to interviews, parents juggling duties, gig workers enduring long shifts and professionals kicking off their day at dawn.

For many, a bike or scooter isn’t mere transport, it’s independence, opportunity and a steadfast companion through life’s grind. The campaign underscores that pre-owned doesn’t mean second-best, especially with DriveX’s 300 plus quality checks, transparent pricing, easy finance options and customer-first initiatives like DriveX Direct.

DriveX CEO Devesh Taparia said, “World Consumer Day reminds us that trust is built when brands put their customers at the centre. For millions of riders, a two-wheeler enables work, mobility and opportunity. With this campaign, we wanted to recognise that connection and reinforce DriveX as the right choice for reliable pre-owned two-wheelers.”

India’s pre-owned two-wheeler market, valued at over $15 billion, remains vital for affordable mobility but has long been fragmented, raising concerns over quality, transparency and documentation. DriveX is addressing these pain points through verified vehicles and structured processes, delivering a more dependable buying experience.

In a world where commutes can feel like chaos, DriveX isn’t just selling wheels, it’s handing riders the quiet assurance that their bike will show up every day, just like the ambitions it carries.