Sports
DriveX launches trust-focused campaign for Consumer Rights Day
Film celebrates rider journeys in $15bn pre-owned two-wheeler market.
MUMBAI: DriveX just wheeled out a trust triumph because on Consumer Rights Day, the real journey isn’t on two wheels; it’s the bond between rider and reliable ride. DriveX, India’s leading refurbished two-wheeler brand, unveiled a new brand campaign on World Consumer Rights Day 2026 that spotlights the everyday journeys of millions of commuters and the trust underpinning consumer-brand relationships. The heartfelt short film captures real-life moments across South Indian cities: students dashing to interviews, parents juggling duties, gig workers enduring long shifts and professionals kicking off their day at dawn.
For many, a bike or scooter isn’t mere transport, it’s independence, opportunity and a steadfast companion through life’s grind. The campaign underscores that pre-owned doesn’t mean second-best, especially with DriveX’s 300 plus quality checks, transparent pricing, easy finance options and customer-first initiatives like DriveX Direct.
DriveX CEO Devesh Taparia said, “World Consumer Day reminds us that trust is built when brands put their customers at the centre. For millions of riders, a two-wheeler enables work, mobility and opportunity. With this campaign, we wanted to recognise that connection and reinforce DriveX as the right choice for reliable pre-owned two-wheelers.”
India’s pre-owned two-wheeler market, valued at over $15 billion, remains vital for affordable mobility but has long been fragmented, raising concerns over quality, transparency and documentation. DriveX is addressing these pain points through verified vehicles and structured processes, delivering a more dependable buying experience.
In a world where commutes can feel like chaos, DriveX isn’t just selling wheels, it’s handing riders the quiet assurance that their bike will show up every day, just like the ambitions it carries.
Sports
After Virat Kohli’s exit, One8 Commune Bengaluru shuts down
Outlet near Chinnaswamy closes amid rent row, compliance issues mount
BENGALURU: The One8 Commune outlet near M. Chinnaswamy Stadium has shut down following a court order, bringing a turbulent chapter for the high-profile dining destination to a close.
The immediate trigger was a legal dispute over unpaid dues. The outlet, operated by Trio Hills Hospitality, had reportedly defaulted on rent payments for nearly six months. Including maintenance charges and revenue share commitments, the outstanding amount is said to have crossed Rs 2 crore. A Bengaluru civil court subsequently directed the closure of the premises until all financial obligations are cleared.
The shutdown comes months after Virat Kohli, whose brand name lent the outlet its identity, had already distanced himself from the Bengaluru franchise. According to reports, concerns around repeated compliance-related issues prompted his team to withdraw the association. The removal of the One8 branding is believed to have impacted footfall, further straining the business.
The outlet had also faced regulatory scrutiny over the years. In 2024, authorities booked the establishment for operating beyond the 1:00 am curfew. The Bruhat Bengaluru Mahanagara Palike had issued notices over missing fire safety clearances, while an FIR was filed for violating tobacco regulations by not providing a designated smoking zone under applicable laws.
In response to the closure, the brand maintained that the issue stemmed from building-level compliance responsibilities linked to the property owner rather than operational lapses on its part. It also denied that financial default was the primary reason, reiterating that customer safety remained a priority.
For now, the shutters remain down. While a reopening is theoretically possible if disputes are resolved, the absence of Kohli’s brand association makes a return under the One8 banner increasingly unlikely.
