MAM
Do more with your TVC on Spotify
Mumbai: When the BBC’s much-awaited ‘Seven Worlds, One Planet’ documentary series with the legendary David Attenborough was set to be released, the studio wanted to extend its campaign reach and amplify its video content to the best extent possible to make it more effective. To do this, it turned to Spotify. And needless to say, BBC achieved what it wanted and more. Spotify created a whole series of content that included 3D audio soundscapes and video content that ran in an enhanced playlist, and on display assets across mobile and desktop, amplifying the campaign, and all this using only existing BBC campaign assets!
Make your TV commercial do more, a lot more
If you’re wondering how you can make your TVC do more, just ask yourself a couple of questions.
Can a TV commercial be more than just a visual advertisement?
Can it evolve and become a multi-format campaign on its own and turbocharge the reach and effectiveness of your campaign?
The short answer is – YES. How? Bring your TVC to Spotify.
Once upon a time, evenings and nights created opportunities for brands in the form of primetime TV. But today, with the increase in the usage of mobile devices and the rise of streaming platforms, there has been a drastic shift in viewership away from the ‘TV’ in TVC. The new at-home audience has changed its routines of media consumption and television viewing. All the more reason for brands to opt for newer avenues to ensure that every bit of their communication (and budget) goes a long way. This is exactly what Spotify gives brands: a way to create a complete multi-format campaign using existing assets to deliver the brand message engagingly and effectively to an all-new audience.
Extend into screen-less moments
Music is a large part of the current streaming trends, and Indian consumers spend 19 hours per week on digital audio platforms1. And for 80 per cent of this time, listeners can’t be reached through visual media. Spotify’s streaming intelligence knows when the screen is in view and when it is pure audio.
For a generation on the go, the power of audio goes a long way in telling a story and building an impression. In our Culture Next report, 56 per cent of Gen Zs say that screen-less moments offer a nice escape from a world of visual overload2.
With no extra production, brands can add to the audience’s journey and echo the message from the TV ad. Running both video and audio increases ad recall by 90 per cent and results in a 2.2x increase in brand awareness3. With both formats, brands can express a holistic and impactful story to listeners. The campaign on Spotify will be aligned with the brand’s main messaging, with multi-format storytelling to increase reach and frequency.
Create a whole-new multi-format Spotify campaign from your existing TVC
No additional production, no extra shoots, and no additional brainstorming. Just reach out to Spotify and consider your campaign as good as done. Spotify has a crew ready to convert your TV ad, script, and visual assets into impactful storytelling formats and packages.
These packages are customisable and consist of audio ads, display homepage takeovers, mobile display overlays, and display leader boards.
All you need is your existing video assets, brand identity & logos, and an e-mail to spotify-advertising-india@spotify.com, and your Spotify campaign is ready to go. So bring your TVC to Spotify and try something different, something better!
SOURCE:
1. IFPI Digital Music Report 2019
2. Spotify Culture Next trend survey among 4,000 respondents 15-37 globally [U.S., MX, BR, FR, DE, U.K., PH, AU], February 2019)
3. Nielsen Brand Effect on Spotify, March 2020
(This is an Advertorial, published in association with Spotify)
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
