Ad Campaigns
Disney India launches a magical campaign for Frozen merchandise
MUMBAI: Disney India has introduced two magical Frozen TVCs’ on 7 September to celebrate the spirit of sisterhood, featuring two young daughters and how they get inspired by the Frozen sisters in their everyday lives. The TVCs’ showcase the happy conversations, secrets and promises shared between sisters.
A three-week campaign, during which the commercials will be aired across top television networks including kids channels, Disney Channel, Cartoon Network, Nick, Pogo, GECs, SAB TV and Colours, with as many as 18+ exposures a day on the channels and expected reach of 3Cr+ individuals, has been planned.
The campaign will also bring alive the magic on social media as the ads simultaneously premiere on the Disney India Facebook page, which will be further enhanced with a Disney Frozen store during the Flipkart Big Billion Days sale. Disney plans to launch a wide collection of Disney Frozen dolls, apparel and exclusive offers on the e-commerce platform.
All the fans and girls will also get an opportunity to meet Elsa at the Magical world of Disney in Hong Kong on purchasing Disney Frozen products on Flipkart during the Big Billion Days sale.
Short format content around the Frozen theme will be published on social media, promising engaging contests with exciting giveaways. The products are available at Hamleys, Flipkart and all leading stores.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
