Sony ad-sales veteran with stints at Viacom18, Star India and Radio Mirchi takes on a fresh culture-first mandate
Durga Chakraborty joins as corporate sales head for South India after eight years at Sony Pictures
Veteran ad-sales leader takes the reins after decades in television revenue roles
He has been at the owner-run media firm for the past seven years
This magnum opus will air from 22 August at 8 p.m.