The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
FTA scale, convergence ads and mega producers reshape Hindi television in 2025
The e-auction is scheduled to tentatively take place on 10 August.
Marketers discuss merits and demerits of using fiction & nonfiction in media plans
In 2019, TV generated 1.59 billion seconds of advertising
