MAM
Disney gives merchandising heavy push with ‘Princess’ range
MUMBAI: Merchandising and licensing have been setting the cash registers ringing for kids’ channels internationally. However, in India this alternative source of revenue has just about started picking pace for the likes of Disney and Cartoon Network.
Earlier this year, Cartoon Network launched merchandising around its key properties – Powerpuff Girls, Dexter and Johnny Bravo. Now, the Walt Disney International (India) Pvt Ltd has rolled out its merchandising around the Disney Princess property.
Disney has eight princesses from the ‘Disney Princess’ brand namely Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White from its classic animated films.
Disney Consumer Products (DCP) has a wide range of merchandise from apparel, toys, home decor and books to interactive games, food and beverages, electronics and animation art. These products are rolled out through the work of DCP’s various lines of business like Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing, Buena Vista Games and Baby Einstein.
This retail sale of this girl’s lifestyle brand internationally is close to $3 billion. In India, DCP launched the Disney Princess range of dolls and role play/accessories range in August, wherein it inked a merchandising deal with Funskool. Disney Princess consumer products were made available across 5000 Funskool outlets in close to 20 cities.
Apart from toys, the other categories available are:
Indoor Games: Puzzles, activity, arts and crafts, wooden toys, ride-ons);
Apparel: Outerwear, rainwear, innerwear, sleepwear, swimwear, footwear, bags, watches, sunglasses;
Home: Bathroom accessories, rugs, floor mats, cushions, table and kitchen ware, photo frames, wall clocks;
Stationery: Greeting cards, notebooks, slam books, posters, party invitations, exam boards, party products (plates, forks, napkins, cups etc), memo pads, stationery sets, crayons, color pencils, folders.
Storybooks and activity/coloring
Additionally, Disney Princess movies are also available in VCD/DVDs. The latest movie release being; Jasmine’s enchanted tales – Journey of a Princess. Also, India is all geared for the platinum release of the Cinderella special edition DVD this month, the Indian edition of which is published by Excel Home Video. CD Rom games are also available around Disney Princess. On the television front, the Disney Channel airs a Disney Princess hour on weekends.
Speaking on the marketing and promotions that will revolve around Disney Princess, Walt Disney Company (India) Pvt LTD managing director Rajat Jain says, “Traditionally, consumer products have been promoted through Disney as a brand and not specifically toy centric. Disney has been organising umbrella promotional events like the Disney Princess road show for retailers, trade shows, events at leading retail malls with character appearances and grand concerts for kids internationally.”
In India, Disney has created “in-shop experiential centers” across the Lifestyle malls in Mumbai, Delhi, and Bangalore. On the other hand, Funskool will be also be undertaking innovative point of sale (POS) materials to promote the toys.
Jain had earlier emphasised that the company was first looking and establishing its television business in India and would then leverage the other Disney divisions here. “The Disney Princesses are very well known internationally. In the Indian market, their awareness is just being felt with the Disney Channel establishing itself. Television is the driver to the rest of our businesses in India. Having watched their favorite characters on screen; kids have a desire to possess the same, which drives purchase and vice versa,” he reiterates.
The girls’ franschisees has been an underserved one, what with only Cartoon Network’s Powerpuff Girls that caters to the same. This push in the form of the Disney Princess range will help cater to that audience.
Speaking on the expansion of the cartoon-based toys market in India, Jain says, “India is still in its nascent stage with character-based products mainly targeted towards kids. We have a long way to go to reach the global standards where character based products are a hot property with adults as well in the form of collectibles.”
DCP and Disney Publishing Worldwide (DPW) have been active in the country for the last 10 years. Jain informs that new launches linked to popular Disney characters will be rolled out every quarter.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin CÂ for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
