Brands
Digital Brand Fest 2022: Decoding digital transformation for tech-led future
Mumbai: Indiantelevision.com is organising a five-day event ‘Digital Brand Fest 2022’ from 21 to 25 February to explore and understand the new forces driving the digital transformation for a tech-led future. The week-long virtual summit is presented by Voot. Interakt, Josh and Pixis have joined as industry partners.
The industry stands at a crucial juncture today. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. Whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game.
As we enter into 2022, Indiantelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss these trends shaping the future. Digital Brand Fest 2022 will have brands, advertisers, tech platforms discuss all these developments and more. The virtual event will also look at the changes in consumer behaviour and how it has impacted the industry’s growth.
The event will begin on Monday, 21 February with a keynote on ‘Decoding Current Digital Trends’ by Google industry head – telecom, media and entertainment Siddharth Shekhar.
It will be followed by two-panel discussions – ‘Human X Machine’ and ‘SMS, Notifications and Whatsapp Marketing’. The first session moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari will have Bharat Arora (Taboola), Nikhil Kumar (mediasmart and Affle company), Mehul Desai (Integral Ad Science), Rohan Chincholi (Havas Media Group India) and Salil Shanker (Amnet India) as panelists.
On the second panel moderated by Niraj Ruparel (GroupM) are Ahshad Jussawala (Jio-Haptik), Jayant Kshirsagar (CleverTap), Madhur Acharya (WOW Skin Science), Priya Patankar (PhonePe), Ritesh Ghosal (Soptle) and Suchit Sikaria (SUGAR cosmetics).
The discussion on 22 February will commence with Rapido’s Amit Verma, BigBasket’s Arun Jayaraman, Pixis’ Neel Pandya, Essence’s Sonali Malaviya, Snowflake’s Vimal Venkatraman, and Fresh to Home’s Vanda Ferrao deliberating on ‘Performance Marketing, Partnerships for good ROI’. The panel will be moderated by Xaxis India’s Dimpy Yadav.
The second session will explore ‘Digital Marketing – The New Dynamic Shift Post Pandemic’ with BharatPe’s Ashish Agarwal, Omnicom Media Group’s Bharat Khatri, GoKwik’s Chirag Taneja, Godrej’s Michelle Francis, Adlift’s Neha Pandey and Network 18’s Puneet Singhvi as panellists and Chetan Asher of Tonic Worldwide Media as the moderator.
Day three (Wednesday, 23 February) will witness another insightful session on ‘Engaging Communities and Driving Culture through Social Media’ moderated by Kosal Malladi from Madison Digital. Panellists include Sharechat’s Akshat Sahu, Cleartrip’s Himanshi Tandon, Zivame’s Khatija Lokhandwala, Trell’s Manikanta Yadavalli, Kalyan Jewellers’ Rupesh Jain and Puma’s Shreya Sachdev.
On Thursday, 24 February a TBA-moderated panel will delve into ‘Content Marketing’ trends with Kunal Bhardwaj from Upstox, Maninder Bali from Vedantu, Pallavi Chelluri from Moglix, Samir Sethi from Policybazaar.com and Sharmin Ali from Instoried.
‘CTV 101’ and Gen Z X Short Video’ will be key themes discussed on the last of the summit, Friday, 25 February. The first panel moderated by Anil Wanvari includes Gijsbert Pols from Adjust, Mete Bargmann from Magnite, and Vijay Anand Kunduri from PubMatic.
The second session will have Lenskart’s Anupam Tripathi, OML’s Gunjan Arya, Verse Innovation’s Nakul Puri, Bombay Shaving Company’s Siddha Jain and WATConsult’s Sahil Shah as speakers.
For registration, click here.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
