MAM
realme India’s #HopeForGood campaign brings joy of education for 100 children
Mumbai: Smartphone maker realme India has joined hands with SOS Children’s Villages India for its 2021 Christmas campaign called #HopeForGood. The consumer technology brand along with the independent non-governmental social development organisation spread a little Yuletide cheer among the kids adopted by the latter, bringing hundred young minds the ‘gift of education’ for a year to help secure their future.
A little #HopeForGood can go a long way. This Christmas, you can help us in supporting the education of a hundred kids for a whole year. Share your message for these kids and be their Santa
— realme (@realmeIndia) December 21, 2021
A team from realme India visited the kids earlier at an SOS Children’s Village. In the released video, the team showcased the dreams and aspirations of these kids and made an appeal to twitteratis to come forward and leave messages that show support for these kids. realme India also appealed to netizens to help them contribute towards fulfilling the aspirations of the children by sponsoring their education.
Realme India released another video on Thursday, delivering on the promise they made earlier. The latest video compiles the success story of how Twitter and the realme community came through with their support to help sponsor the education of the young minds for all of 2022.
Your contribution went a long way in building the future of the kids and helping them grow.
We’re thankful & grateful for everyone who helped us reach our goal!Let’s continue to keep the #HopeForGood spirit alive! This is what we call #MerryChristmas. pic.twitter.com/8kNgUSvkUp
— realme (@realmeIndia) December 30, 2021
realme India digital director Bhawana Sharma expressed gratitude at the support the initiative received and said, “It is heart-warming to see how many people came through to support the children. This is the first step marking the beginning of our Hope for Good initiative and we hope to take many such steps in the future to drive more positive change. We are ready to start the new year with more hope and compassion.”
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
