MAM
Different languages, one love! Dineout celebrates Mother’s Day in this diversified video
MUMBAI: There’s no training or licensing protocol in order to graduate as a ‘proficient’ Mother, yet they somehow always know exactly what needs to be done every time. They are caring, patient and the biggest masters of perseverance in our lives. This Mother’s Day, the employees of India’s largest dining out and restaurant tech platform, Dineout have recorded some priceless moments of these tireless and selfless women in their lives to pay a fitting tribute to their mothers.
Making it special for Mother’s day despite the nationwide lockdown, Dineout’s employees shared videos of the most common dialogues of their mothers. Despite the diversity in languages and concerns of all mothers, the one thing that remained common was their language of love.
Check out the video: https://youtu.be/ZpfoIaljEx0
The video captures the most observed playful banter of mothers in different languages like Bengali, Marathi, Punjabi, Malayalam, Gujrati, Kashmiri, Kannada, Hindi and English, asking their children “when will you come back home?”, “did you eat yet?”, “have home-cooked meals”, etc. A mother may critique her children but she always wishes the best for them, and that is her language of love. The video takes inspiration from those real-life situations highlighting the diversity in voices but united by the mother’s love. The video encapsulates the message “Different words. Same meaning. Their unconditional love. To the ones who always put us first…”
The video is conceptualised and produced by the in-house marketing team.
Follow Tellychakkar for the consumer facing news & entertainment
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
