Dentsu’s Vizeum wins A&M Noodles’ media mandate

MUMBAI: Vizeum has bagged the media mandate for A&M Noodles (Maruchan Ajinomoto India), following a multi-agency pitch. Maruchan Ajinomoto is a JV between Toyo Suisan (51%) and Ajinomoto (49%).

As part of the mandate, Vizeum’s scope of work for its latest client will focus on launching the client’s Noodles brand directed towards youth and kids.

In today’s hectic lives of the youth, this instant noodles product will appeal to the youth and their unique needs helping them save time along with giving convenience. A&M Noodles is present in Tamil Nadu since December 2016.