MAM
dentsu X tops global RECMA rankings for third time in a row
Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally’. With 8.8 per cent Year-on-Year (YoY) agency growth and a growth of 81 per cent over time, dentsu X has won the title for the third consecutive year.
“To be recognised in this way for three years straight is a great endorsement of our proposition, ‘experience beyond exposure’, which places consumer delight back at the heart of marketing,” said dentsu X global client & brand president, Sanjay Nazerali while commenting on the RECMA ranking. “It is a testament to the long-held dentsu edict of ‘servant leadership’ – we only win when our clients, teams, and partners win too,” Nazerali added.
Additionally, basis the qualitative parameters, the agency also secured the title of ‘#1 dominant agency’ by RECMA in February. The agency has bagged this recognition for the second time in a row.
dentsu CEO, media – South Asia and dentsu X India CEO, Divya Karani shared, “Our trajectory is a reflection of sharply identifying marketers’ needs and partnering them in driving real outcomes. Creating sustainable value, prizing the enduring over the short term is how we have become trusted partners.
Brands
Force Motors FY26 profit jumps to Rs 1,211 crore, revenue up
Q4 profit at Rs 274 crore, FY26 revenue rises to Rs 9,167 crore.
MUMBAI: Force Motors isn’t just driving growth, it’s shifting gears with intent. The company reported a sharp rise in profitability for FY2025–26, with net profit climbing to Rs 1,211 crore, up from Rs 429 crore in the previous year, signalling a strong expansion in earnings alongside steady operational performance. Revenue from operations for the year stood at Rs 9,057 crore, compared to Rs 8,071 crore in FY25, while total income rose to Rs 9,167 crore. The performance reflects both volume growth and improved operating leverage across its portfolio.
In the March quarter, Force Motors posted revenue of Rs 2,550 crore, up from Rs 2,356 crore in the same period last year. Net profit for Q4 came in at Rs 274 crore, compared to Rs 430 crore a year earlier, while profit before tax stood at Rs 373 crore.
On the cost front, total expenses for FY26 increased to Rs 7,863 crore from Rs 7,058 crore, driven by higher material costs of Rs 6,427 crore and employee expenses of Rs 686 crore. However, better cost absorption and operating efficiency helped expand margins.
Profit before tax for the full year rose to Rs 1,515 crore, compared to Rs 663 crore in FY25, aided in part by exceptional items amounting to Rs 211 crore.
The company’s earnings per share for FY26 stood at Rs 919.28, up sharply from Rs 326.07 in the previous year, underlining the scale of profit expansion.
The numbers reflect a year where growth was not just about selling more, but earning better driven by a sharper product mix, disciplined execution and improved cost structures. For Force Motors, FY26 appears less like a milestone and more like a statement of intent.
