MAM
Dentsu X retains top spot for third year in a row as fastest growing agency: RECMA’s report
Mumbai: Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the latest RECMA Media Agency Ranking Report.
Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. This is delivered through the five global leadership brands: Carat, Dentsu Creative, Dentsu X, iProspect and Merkle, each with deep specialisms.
The recently published RECMA report calls out the stellar performance of each agency:
Dentsu X, as India’s fastest-growing media agency leading the chart with a 153 per cent growth rate for the past three years. It is India’s #2 agency since 2020, narrowing the gap with Mindshare in 2021. Driving experiences beyond exposures, Dentsu X engineers brand outcomes and growth.
iProspect, accelerating brands through a performance mindset, has clocked an impressive 83 per cent growth in 2021! Growing our brands at the intersection of culture, content, data, and tech is paying a dividend to our clients and our business.
And Carat, designing for people, has recorded a smart 60 per cent growth over the last year, delivering an unparallel capability to unlock real human understanding to connect people and brands by designing powerful and engaging experiences.
Dentsu Media South Asia CEO Divya Karani said, “Yes, of course, our clients and people value our vision, our continuous reinvention and rigour, but scaling at this unprecedented trajectory for the past three years is a huge validation! Even more gratifying is that all our media agencies, each with their unique proposition, are performing at full throttle. Transforming by design, Densu is planning the next steps even as we continue to scale. With our deep specialisation in media, creative and CXM, we are constantly focused on stitching up integrated business transformative solutions for our clients.”
Dentsu’s recently released global ad spend report forecasts India’s growth at 16 per cent, reaching $11 billion in 2022, well past the 2019 pre-pandemic level. Digital is expected to clock double the momentum, contributing 33 per cent of overall India’s spending. Dentsu is bullish on India and predicts India as the fastest growing market globally.
RECMA is the leading independent research company that reports and tracks the performance of media agencies around the globe. The report showcases the market share and growth of the media agencies based on their overall activity. The overall activity volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities, which covers online paid media as well as fee-based activities in digital, data & analytics, content, marketing, and sponsorship.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
